:root {
  color-scheme: light;
  --paper: #f4f3ee;
  --ink: #20231f;
  --muted: #73776f;
  --line: #d9d9d1;
  --green: #b7f36b;
  --dark: #242820;
  --mono: "DM Mono", monospace;
  --sans: "Manrope", sans-serif;
}
* { box-sizing: border-box; }
html { overflow-x: clip; scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--sans); -webkit-font-smoothing: antialiased; }
a { color: inherit; text-decoration: none; }
.shell { width: min(1160px, calc(100% - 64px)); margin-inline: auto; }
.topbar { height: 102px; display: flex; align-items: center; justify-content: space-between; border-bottom: 1px solid var(--line); }
.brand { display: inline-flex; align-items: center; gap: 10px; font-size: 18px; font-weight: 800; letter-spacing: -1px; }
.brand img { display: block; width: 86px; height: auto; filter: brightness(0); }
.nav { display: flex; align-items: center; gap: 10px; color: #555950; font-size: 12px; font-weight: 600; }
.nav a:hover, .footer a:hover { color: var(--muted); }
.nav .current { color: var(--ink); }
.nav-cta { padding: 12px 17px; border-radius: 3px; background: var(--ink); color: #fff !important; }
.nav-cta:hover { background: var(--green); color: var(--ink) !important; }
.nav-instagram { width: 36px; height: 36px; display: inline-grid; flex: 0 0 auto; place-items: center; border: 1px solid var(--line); border-radius: 50%; }
.nav-instagram:hover, .nav-youtube:hover { border-color: var(--ink); background: var(--green); }
.instagram-icon { width: 18px; height: 18px; display: block; }
.nav-youtube { width: 36px; height: 36px; display: inline-grid; flex: 0 0 auto; place-items: center; border: 1px solid var(--line); border-radius: 50%; }
.youtube-icon { width: 18px; height: 18px; display: block; }
.nav-signature { display: inline-grid; flex: 0 0 auto; place-items: center; padding: 6px; line-height: 0; }
.nav-signature img { width: 22px; height: 22px; display: block; object-fit: contain; transition: transform .2s ease; }
.nav-signature:hover img { transform: scale(1.08); }
.nav-instagram .instagram-icon, .nav-youtube .youtube-icon, .footer-instagram .instagram-icon, .footer-youtube .youtube-icon { color: #83bd3f; }
.eyebrow, .step-label, .meta, .footer-label { color: var(--muted); font: 10px var(--mono); letter-spacing: .08em; text-transform: uppercase; }
.eyebrow { display: flex; align-items: center; gap: 10px; }
.eyebrow::before { width: 7px; height: 7px; border-radius: 50%; background: var(--green); content: ""; }
main { padding-bottom: 100px; }
.intro { max-width: 900px; padding-block: 84px 48px; }
h1, h2, h3, p { margin-top: 0; }
h1 { max-width: 900px; margin: 16px 0 20px; font-size: clamp(44px, 7vw, 82px); font-weight: 600; letter-spacing: -.075em; line-height: .98; }
.intro-copy { max-width: 720px; margin: 0; color: var(--muted); font-size: 16px; line-height: 1.8; }
.summary { max-width: 850px; margin: 22px 0 0; padding: 18px 22px; border-left: 3px solid var(--green); background: #eceee5; font-size: 14px; line-height: 1.75; }
.summary strong { display: block; margin-bottom: 4px; }
.wide-visual { width: 100%; height: clamp(280px, 38vw, 530px); margin: 0 0 58px; overflow: hidden; background: var(--dark); }
.wide-visual img { display: block; width: 100%; height: 100%; object-fit: cover; }
.wide-visual figcaption { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0,0,0,0); clip-path: inset(50%); white-space: nowrap; }
.content { max-width: 780px; margin-inline: auto; }
.content h2 { margin: 44px 0 14px; font-size: clamp(24px, 3.2vw, 34px); letter-spacing: -.05em; }
.content h3 { margin: 28px 0 10px; font-size: 20px; letter-spacing: -.035em; }
.content p, .content li { color: #4e524a; font-size: 15px; line-height: 1.9; }
.content ul, .content ol { padding-left: 22px; }
.content li + li { margin-top: 8px; }
.section-heading { margin: 76px 0 25px; }
.section-heading h2 { margin: 10px 0 0; font-size: clamp(32px, 4vw, 48px); letter-spacing: -.065em; }
.flowchart { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px; margin: 36px 0 60px; padding: 0; list-style: none; counter-reset: flow; }
.flowchart li { position: relative; min-height: 205px; padding: 24px; border: 1px solid var(--line); background: #fbfaf6; counter-increment: flow; }
.flowchart li::before { display: block; margin-bottom: 24px; color: #596d43; content: "0" counter(flow) " / ETAPA"; font: 10px var(--mono); letter-spacing: .08em; }
.flowchart li:not(:last-child)::after { position: absolute; top: 50%; right: -26px; z-index: 1; color: var(--ink); content: "→"; font-size: 20px; transform: translateY(-50%); }
.flowchart h3 { margin: 0 0 10px; font-size: 21px; letter-spacing: -.04em; }
.flowchart p { margin: 0; color: var(--muted); font-size: 13px; line-height: 1.7; }
.flowchart a:hover h3 { text-decoration: underline; text-decoration-color: var(--green); text-decoration-thickness: 3px; text-underline-offset: 4px; }
.loop-note { margin: -32px 0 66px; color: var(--muted); font-size: 12px; text-align: center; }
.stage-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 1px; border: 1px solid var(--line); background: var(--line); }
.stage-card { min-height: 260px; padding: 26px; background: var(--paper); }
.stage-card h2 { margin: 22px 0 10px; font-size: 24px; letter-spacing: -.05em; }
.stage-card p { min-height: 76px; color: var(--muted); font-size: 13px; line-height: 1.8; }
.text-link { display: inline-flex; gap: 8px; align-items: center; font-size: 12px; font-weight: 700; }
.text-link:hover { color: #596d43; }
.deliverables { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1px; border: 1px solid var(--line); background: var(--line); }
.deliverables div { padding: 20px; background: var(--paper); }
.deliverables strong { display: block; margin-bottom: 6px; font-size: 14px; }
.deliverables span { color: var(--muted); font-size: 12px; line-height: 1.7; }
.case-study { margin: 44px 0; padding: 28px; background: var(--dark); color: var(--paper); }
.case-study .eyebrow { color: #c5c8bd; }
.case-study h2 { margin: 14px 0 10px; font-size: clamp(25px, 3vw, 34px); letter-spacing: -.05em; }
.case-study p { margin: 0 0 12px; color: #d4d6cf; font-size: 14px; line-height: 1.8; }
.case-study a { color: var(--green); font-size: 12px; font-weight: 700; }
.case-study a:hover { text-decoration: underline; }
.next-step { display: flex; justify-content: space-between; align-items: center; gap: 24px; margin-top: 74px; padding: 28px; background: var(--green); }
.next-step h2 { margin: 0; font-size: clamp(22px, 3vw, 32px); letter-spacing: -.05em; }
.next-step a { padding: 12px 16px; border-radius: 3px; background: var(--ink); color: #fff; font-size: 12px; font-weight: 700; white-space: nowrap; }
.next-step a:hover { background: #41463a; }
.page-links { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }
.page-links a { padding: 10px 14px; border: 1px solid var(--line); font-size: 12px; font-weight: 600; }
.page-links a:hover { border-color: var(--ink); }
.footer { display: flex; justify-content: space-between; gap: 24px; padding-block: 24px; border-top: 1px solid var(--line); font-size: 12px; }
.footer p { margin: 0; color: var(--muted); }
.footer-links { display: flex; gap: 20px; }
.footer-instagram { display: inline-flex; align-items: center; gap: 7px; }
.footer-instagram .instagram-icon { width: 16px; height: 16px; }
.footer-youtube { display: inline-flex; align-items: center; gap: 7px; }
.footer-youtube .youtube-icon { width: 16px; height: 16px; }
.breadcrumb { padding-top: 28px; color: var(--muted); font-size: 11px; }
.breadcrumb a:hover { color: var(--ink); }
.article-header { max-width: 860px; padding-block: 56px 36px; }
.article-header h1 { font-size: clamp(42px, 6vw, 72px); }
.article-header .intro-copy { max-width: 700px; font-size: 17px; }
@media (max-width: 760px) {
  .shell { width: min(100% - 40px, 560px); }
  .topbar { height: auto; min-height: 82px; padding-block: 14px; flex-wrap: wrap; gap: 12px; }
  .brand img { width: 72px; }
  .nav { width: 100%; justify-content: space-between; gap: 8px; font-size: 10px; }
  .nav-instagram, .nav-youtube { width: 32px; height: 32px; }
  .nav-signature { padding: 4px; }
  .nav-signature img { width: 18px; height: 18px; }
  .nav-cta { padding: 8px 10px; }
  .intro { padding-block: 58px 36px; }
  .wide-visual { width: 100%; height: 300px; margin: 0 0 42px; }
  .flowchart, .stage-grid, .deliverables { grid-template-columns: 1fr; }
  .flowchart { gap: 24px; }
  .flowchart li { min-height: auto; }
  .flowchart li:not(:last-child)::after { top: auto; right: 50%; bottom: -24px; content: "↓"; transform: translateX(50%); }
  .loop-note { margin-top: -32px; }
  .stage-card { min-height: auto; }
  .stage-card p { min-height: 0; }
  .next-step, .footer { align-items: flex-start; flex-direction: column; }
  .next-step a { white-space: normal; }
  .footer-links { flex-wrap: wrap; }
  .article-header { padding-top: 42px; }
  .content p, .content li { font-size: 14px; }
}
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

.process-page { padding-bottom: 96px; }
.process-intro { max-width: 920px; padding-block: 88px 52px; }
.process-intro h1 { max-width: 780px; }
.workflow-ribbon { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr; align-items: center; gap: 18px; margin-bottom: 42px; padding: 22px 26px; background: var(--dark); color: var(--paper); }
.workflow-ribbon > div { display: grid; grid-template-columns: 36px 1fr; column-gap: 12px; align-items: center; }
.workflow-ribbon > div > span { grid-row: span 2; display: grid; width: 34px; height: 34px; place-items: center; border-radius: 50%; background: var(--green); color: var(--ink); font: 11px var(--mono); }
.workflow-ribbon strong { font-size: 13px; }
.workflow-ribbon small { margin-top: 4px; color: #c5c8bd; font-size: 10px; }
.workflow-arrow { color: var(--green); font-size: 20px; }
.process-stages { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 18px; }
.process-card { overflow: hidden; background: #fbfaf6; border: 1px solid var(--line); transition: transform .2s ease, border-color .2s ease; }
.process-card:hover { transform: translateY(-4px); border-color: #a7b493; }
.process-card > img { display: block; width: 100%; aspect-ratio: 1.75; object-fit: cover; }
.process-card-copy { padding: 24px; }
.process-card h2 { margin: 16px 0 9px; font-size: clamp(20px, 2vw, 26px); letter-spacing: -.05em; }
.process-card p { min-height: 66px; margin-bottom: 20px; color: var(--muted); font-size: 13px; line-height: 1.75; }
.process-note { display: flex; align-items: center; justify-content: space-between; gap: 24px; margin-top: 42px; padding-block: 25px; border-top: 1px solid var(--line); }
.process-note p { max-width: 620px; margin: 0; color: var(--muted); font-size: 13px; line-height: 1.8; }

.marketing-page { padding-bottom: 0; }
.stage-hero { display: grid; grid-template-columns: minmax(0, 1fr) minmax(340px, .9fr); align-items: center; gap: clamp(36px, 7vw, 96px); padding-block: 76px 72px; }
.stage-hero-copy h1 { max-width: 620px; font-size: clamp(48px, 6.2vw, 76px); }
.stage-hero-copy .intro-copy { max-width: 550px; }
.hero-link { display: inline-flex; align-items: center; gap: 12px; margin-top: 28px; padding: 13px 17px; background: var(--ink); color: #fff; font-size: 12px; font-weight: 700; }
.hero-link:hover { background: #41463a; }
.stage-hero-visual { min-width: 0; margin: 0; background: var(--dark); }
.stage-hero-visual img { display: block; width: 100%; aspect-ratio: 1.45; object-fit: cover; }
.stage-hero-visual figcaption { padding: 12px 16px; color: #d4d6cf; font-size: 11px; }
.marketing-section { padding-block: 70px; }
.section-heading { max-width: 760px; margin: 0 0 34px; }
.section-heading h2, .output-layout h2, .fit-section h2 { margin: 14px 0; font-size: clamp(30px, 4.2vw, 48px); letter-spacing: -.065em; line-height: 1.08; }
.section-heading > p, .output-layout > div > p, .fit-section > p { max-width: 660px; margin-bottom: 0; color: var(--muted); font-size: 14px; line-height: 1.85; }
.research-steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; margin: 0; padding: 0; list-style: none; }
.research-steps li { min-height: 225px; padding: 23px 20px; border-top: 3px solid var(--green); background: #fbfaf6; }
.step-number { display: inline-flex; align-items: center; justify-content: center; width: 34px; height: 34px; margin-bottom: 30px; border-radius: 50%; background: var(--green); color: var(--ink); font: 11px var(--mono); }
.research-steps h3 { margin-bottom: 9px; font-size: 17px; letter-spacing: -.035em; }
.research-steps p { margin: 0; color: var(--muted); font-size: 12px; line-height: 1.8; }
.understanding-output { padding-block: 74px; background: #e9ebdf; }
.output-layout { display: grid; grid-template-columns: .8fr 1.2fr; align-items: start; gap: clamp(36px, 7vw, 100px); }
.output-layout h2 { max-width: 440px; }
.output-list { margin: 0; padding: 0; list-style: none; }
.output-list li { display: grid; grid-template-columns: minmax(150px, .8fr) 1.2fr; gap: 18px; padding: 18px 0; border-top: 1px solid #cbd0c1; }
.output-list strong { font-size: 13px; }
.output-list span { color: #5c6255; font-size: 12px; line-height: 1.75; }
.marketing-page .case-study { margin: 0 0 72px; padding: clamp(26px, 5vw, 46px); }
.marketing-page .case-study h2 { max-width: 620px; font-size: clamp(27px, 3.8vw, 40px); }
.marketing-page .case-study p { max-width: 760px; }
.fit-section { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(36px, 7vw, 100px); align-items: start; padding-bottom: 56px; }
.fit-section h2 { font-size: clamp(28px, 3.5vw, 40px); }
.fit-section > p { padding-top: 31px; color: #4e524a; }
.stage-navigation { display: flex; justify-content: space-between; align-items: center; gap: 18px; padding: 20px 0 48px; border-top: 1px solid var(--line); }
.stage-navigation a { display: inline-flex; align-items: center; gap: 10px; font-size: 12px; font-weight: 700; }
.stage-navigation a:hover { color: #596d43; }
.stage-navigation small { display: block; margin-bottom: 5px; color: var(--muted); font: 9px var(--mono); letter-spacing: .06em; }

@media (max-width: 900px) {
  .process-stages { grid-template-columns: 1fr 1fr; }
  .research-steps { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 760px) {
  .process-page { padding-bottom: 64px; }
  .process-intro { padding-block: 58px 34px; }
  .workflow-ribbon { grid-template-columns: 1fr; gap: 12px; margin-bottom: 24px; padding: 20px; }
  .workflow-ribbon > div { grid-template-columns: 34px 1fr; }
  .workflow-arrow { margin-left: 11px; transform: rotate(90deg); transform-origin: left center; line-height: .8; }
  .process-stages { grid-template-columns: 1fr; gap: 14px; }
  .process-card { display: grid; grid-template-columns: minmax(110px, .8fr) 1.2fr; align-items: stretch; }
  .process-card > img { height: 100%; min-height: 190px; aspect-ratio: auto; }
  .process-card-copy { padding: 20px; }
  .process-card p { min-height: 0; margin-bottom: 15px; }
  .process-note { align-items: flex-start; flex-direction: column; gap: 14px; margin-top: 28px; }
  .stage-hero { grid-template-columns: 1fr; gap: 34px; padding-block: 56px 46px; }
  .stage-hero-copy h1 { font-size: clamp(44px, 12vw, 62px); }
  .stage-hero-visual img { aspect-ratio: 1.5; }
  .marketing-section { padding-block: 52px; }
  .research-steps { grid-template-columns: 1fr; gap: 10px; }
  .research-steps li { min-height: 0; padding: 19px; }
  .step-number { margin-bottom: 17px; }
  .understanding-output { padding-block: 52px; }
  .output-layout, .fit-section { grid-template-columns: 1fr; gap: 24px; }
  .output-list li { grid-template-columns: 1fr; gap: 6px; }
  .marketing-page .case-study { margin-bottom: 50px; }
  .fit-section { padding-bottom: 38px; }
  .fit-section > p { padding-top: 0; }
  .stage-navigation { align-items: flex-start; }
}
@media (max-width: 420px) {
  .process-card { grid-template-columns: 1fr; }
  .process-card > img { height: auto; min-height: 0; aspect-ratio: 1.75; }
}
@media (prefers-reduced-motion: reduce) { .process-card { transition: none; } }